If everyone is thinking alike, then somebody isn't thinking

Elegant solutions require an effective imagination. Creating the desired emotion and influencing action from your consumers depends heavily on the designer having imagination to provide meaning to experience.

Understanding what our customers need to effectively communicate to their consumer base, is where we integrate imagination into the process.

This part of the process is vital to developing better and easier ways to accomplish old and new tasks.

"If you can dream it, we can build it."

[ih-maj-uh-ney-shuh n]

1. the faculty of imagining, or of forming mental images or concepts of what is not actually present to the senses.

2. ability to face and resolve difficulties; resourcefulness: a job that requires imagination.

3. Smarter. Ideas.